De Lorenzo's Hair Conference in Fiji

Danielle & Family in Fiji

I was honoured to be one on four finalist nationally to be selected to 'pitch' my idea at this years De Lorenzo Hair Conference in Fiji. The best part was as a finalist my prize was that I didn't have to pay for my ticket. 3 days accommodation in Fiji, 2 days of education with some very inspirational speakers and 2 amazingly fun evening events. I didn't win the 'pitch' competition but I must say I felt like a winner just being there.

Cocktail Party

Above is De Lorenzo's Welcome Cocktail event at the Sofitel 

What is the pitch competition? It is a chance for De Lorenzo ASPYA salons to have their say in what they think would make the ASPYA program better, broader and more innovative. My idea was called a 'competition all about the hair' and was about creating a hair competition based around real hair, not photo edited or only good from one angle but creating real on trend looks that people want. I had really good feedback on my idea, so I was happy with that.

Above in the first picture you can see my amazing and always supportive hubby and gorgeous son were able to accompany me and we were lucky enough to have a little holiday after conference.

Also able to join me in Fiji was the fabulous Caroline Morgan....

Caroline & Dani at the awards night

This photo was taking at the awards night Gala. 

During our time at conference we heard from Sandy Chong, owner of Suki hair. Sandy spoke about salon culture and how to keep your headspace clear.

She also spoke to us in her role of CEO of the Australian Hairdressing Council about the initiatives of the council how they are liaising with the government to create higher standards in the industry. She spoke about changes to the hair and beauty award that effects all salon owners and about the youthworx program to offer fantastic opportunities to young up and coming hairdressers.

We heard from Justin Hereld who started attitude inc with $50 and then sold it later for millions. He spoke about going back to business basics and not over thinking things too much. Justin spoke about constantly improving yourself and your skills and this flowing through your business. For me that is one of the great things about these conferences as I find it not only benefits my business but my personal life as well.

Chris Helder was an amazingly motivated speaker that I took a lot away from. His talk focused around communication, but it was hilarious and so energising. 

This year we didn't enter the ASPYA awards although we received the marketing Excellence last year, I didn't think we had one stand out campaign for me to enter. Next year though we plan on entering all of them :)

Of course another great aspect of conference is chatting with all the other salon owners. I feel like I learn so much just from chatting with the other attendees. 

Paula Hibbard

We had some fantastic hair education, one of my favourites was the beautiful up-styling by Paula Hibbard.

Christmas Packs

While in Fiji I got a sneak peak at the Christmas Packs being launched this year. We have just received these in salon today if you want to check them out $49.95 or $59.95.

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